Thursday, September 13, 2007

Search for latest cricket scores on Google

This time Google has something to make me happy - they are showing live scores from the Twenty20 cricket championship!

All you cricket fans just type ‘cricket’ in the Google search box to see the live scores or status. You can also add ‘India’ or a country name of your choice to see the respective team scores.

Get going and enjoy cricket!

Sunday, September 2, 2007

An offbeat brand channel

In India to reach customers also means to reach the vast marketable rural population of India. And Nokia literally did it through what they called as “Consumer education program” in rural India. The van traverses rural parts of India and shows people how to use mobile handsets. The blend of newness, enthusiasm and aspiration keeps the visitors to the van engaged.

Via Business Week:

The Nokia van
Nokia is also in talks with the railways for branding train bogies. They will let passengers to experience Nokia handsets and also shop.

A great way of people-brand interaction!