In India to reach customers also means to reach the vast marketable rural population of India. And Nokia literally did it through what they called as “Consumer education program” in rural India. The van traverses rural parts of India and shows people how to use mobile handsets. The blend of newness, enthusiasm and aspiration keeps the visitors to the van engaged.
Via Business Week:
Via Business Week:
Nokia is also in talks with the railways for branding train bogies. They will let passengers to experience Nokia handsets and also shop.
A great way of people-brand interaction!
A great way of people-brand interaction!
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