Saturday, October 20, 2007

Expanding Role of Design

Globalization is linking cultures, economies and people to people. People from the developing nations are getting to see the ‘other’ world and panoply of consumables. To articulate the needs of this changed new world, designers are taking center stage equipped with their design tools. Design today is seen not only as a tool to make products aesthetically pleasing and desirable, but its dimensions are playing a key role in business, society and in people’s lives.

Design has the power to redefine our socio-economic thread. Its methodologies are at the core of business and innovation as it helps creating value and exploring new market opportunities.

In the business realm a good design would help increase sales, build brands which can meaningfully engage with people, find new markets, and innovate new products.

Well designed systems can qualitatively improve the standard of living of those at the bottom of the pyramid. By finding better ways to do things, design can solve needs and add value to people’s lives.

Design should encompass cultural relevance by binding cultural values with the form to make it accepted by the people who are going to use it. Today’s design should strive to be sustainable.

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